|

Author:
Tom Antion

When choosing keywords, you’ll want to stay away from using general terms like “speaker,” for example. This will only leave you competing with stereo speakers for a top ten spot in a search engine like Google. Don’t discard the word from your list altogether, but don’t make it number one either.

Think about what services you offer. Let’s say you are a customer service speaker in Los Angeles. Some key phrases for you to use might be “customer service speaker” or “customer service trainer.” The best key phrase to use would be “customer service speaker Los Angeles,” the more specific the better. Your audience is trying to locate you, why not give them the easiest possible way to find you?

Somewhere, someone is sitting at their desk right now saying “But Tom, I speak all over the world, this technique will limit my business to strictly Los Angeles!” Wrong. Here are some more keyword phrases to help get you started: “customer service speaker San Francisco” “customer service speaker New York”. So what if you don’t live or speak in these places? We are playing the search engine game here, so when someone finds one of these pages, the top could read “Special Discount to Programs in the Las Vegas Area” (or something like that.) You’ll at least get a shot at the business even though some of the people typing in these phrases aren’t looking for you at least your name is out there.

*Note: If you want the job and they won’t pay travel expenses, use some of those frequent flyer miles you have been saving up. It just might seal the deal.

About the Author
Tom Antion provides entertaining speeches and educational seminars. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.

| Article Keywords: Professional Speaker

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Professional Speaker... 20 Tips to Becoming a Professional Speaker: How to be a Rising Star Entering the speaking industry can be both daunting and exciting. It is an excellent environment where you can make a real difference in the lives of your audience. It is a rewarding and challenging industry to be part of. If you are keen to become a professional speaker, try these tips: Find a buddy – make a friend with another speaker who is at a similar stage to you in their speaking career to be able to share ideas, questions, frustrations and wins with them. Get a mentor – seek out a speaker who is an expert in their field and is willing to share one hour a month with you for 6 months. Create an agenda for each meeting, set up your expectations before the mentoring begins and reward them with your honesty, loyalty and promote them to others whenever you have an opportunity. Create a mastermind group – find 3-4 other speakers who are new and willing to meet each month to brainstorm ideas, share learnings, provide tips and encourage each other on your path to become a successful professional speaker. You may schedule your meeting to occur before your monthly National Speakers Association meeting. Contact speakers you admire - email, phone or write to speakers you admire and let them know you are new and you would like to learn from them. Most people are willing to give you time, provide advice and share their information with you. Attend all National Speakers Association (NSA) meetings – make this a priority in your month to attend these meetings that will develop your skills, expose you to accomplished speakers and build relationships with people in your industry. Attend an NSA convention - schedule an annual convention in your diary to expose yourself to the best in the speaking industry, build your skills and meet people who...