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Author:
Jeff Herring

Public speaking can really be a boost to your private practice marketing.

The problem I hear from many private practice professionals is that they put all that energy into public presentation: the preparation, getting there, giving the speech, getting back home, etc., etc., and then leave empty handed.

You never have to do this again.

How to get new prospects every time you speak

Would you be interested in a sure fire works every time technique for always leaving a speaking engagement with more prospects?

It is so simple and so powerful. I learned this one from my speaking mentor Tom Antion, and much like the rest of what I have learned from him, this one is a slam dunk.

All you really have to do is hold a drawing for one of your products. If you do not have your own products, either use this opportunity to create one, or use someone else's product that would be related to your niche.

Half way through your presentation, tell the group that since you have been so blessed in your life, you like to take the opportunity to give back. Then explain to them you are going to have a special drawing to win one of your products. You then tell them about the newsletter you would like to send them for free.

To register for the drawing, the audience members simply pass in their business card with their e-mail address or write their email address on a sheet of paper. When they do this, you will subscribe them to your newsletter. Be sure to tell your audience that if they do not want the newsletter sent to them to indicate that on their business card.

At the end of your talk, conduct the drawing, and give the prize to the winner. Then tell the audience if they were really wanting to win, they can still get the product for a special discount at the back of the room.

You get more prospects and usually more profits each time you do this.

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| Article Keywords: Professional Speaker

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Professional Speaker... Ten Ways to Leverage a Professional Speaker Hiring a professional speaker can be an effective way to raise an issue, educate an audience or drive home a business message. Use these top ten ideas to get the most value from your investment. 1. Use pre-event publicity to build interest in your speaker. Use posters to announce the speaker and the topic. Send a memo describing the speaker’s credentials. Encourage your staff to visit the speaker’s website. 2. Fully inform your speaker about your business. Provide information for the speaker to study well in advance: annual reports, newsletters, press releases, etc. Answer the speaker’s questionnaire as completely as possible. Don’t hold back useful insights or information. 3. Put your speaker in touch with people in the business. Give your speaker access with management and staff prior to the event. Telephone conversations are a good start. Face-to-face meetings are even better. 4. Put your speaker in touch with your customers. Encourage contact between your speaker and your customers. Let customers know in advance that a speaker will be calling to gather their ideas and suggestions. 5. Be candid with your speaker about your culture and your competition. Let your speaker know what’s really going on in your industry. Be sure he or she understands your competitive advantage and the actions being taken by others. 6. Review and use a speaker’s introduction. Your speaker should provide you with a ‘speaker’s introduction’ in advance of the actual event. Customize this to link with your event theme or business issues. The person introducing the speaker should be prepared and enthusiastic. The introduction starts the speech! 7. Reinforce the message with take-home handouts. Help people remember and apply key points with an attractive take-home handout....